m-marketing

Andreas Blazoudakis -Yavox
Otakar Svacina - Gemalto do Brasil
Felipe Albuquerque Pereira – Vivo

Mediation
Fernando Teco Sodré - Mobile Mixer

M-Marketing

The mobile, such a present vehicle in the pockets and purses of the great majority of consumers, is the next frontier of visibility and interactivity for various areas of commerce, services and government. How can this new media be used by advertisers without overtaking the limits of tolerance in a world already so tuned, massified and, polluted by information of all sorts?

One of the general opinions in all production and distribution chain of commercial content in this new media is that, we must not allow that the same thing that happened with internet spam happens with the mobile. We should also be reactive to client’s request, never invasive, though. Accepting this premise , the user’s consent, we come to the starting point for numerous opportunities regarding customized content delivery and services that will mark a new era in advertising, marketing and, services.

How can we stimulate consumers to use this new channel in an ethical and ruled way?

To discuss that, representatives of this new chain of value production were invited, like solution integrators to data transmission via mobile medium, audiovisual production agencies, mobile carriers, advertisers, developers of intelligence technology for personal chips.

The round table broaches the issue of new technologies to interact in the financial, consume, media market and, the government, besides the advertising promotions. We will learn about the possibilities opened by this frontier and the receptiveness of an experience of mobile interactivity in Brazil that used a high volume of GRPs.

Specifications involved in production of advertising content for these communication medium will also be discussed and, the results of the combination of commercial video in mobiles for national advertisers, be it from the producer’s and the advertiser’s point of view, drawing attention to the consolidation of this new segment in the Brazilian market and, it also intends to discuss the various possibilities that the yet little explored SIM CARD allows within each mobile device.